![]() ![]() Well, WhatsApp did take quite a lot of care to protect its users and left it up to them to decide whether or not they wish to talk to a business via WhatsApp or not. That begs the question, are people happy to let businesses on a channel that should be personal? ![]() So it didn’t come as a surprise that Meta (the company that purchased and currently owns WhatsApp) started to open their application to brands - first with WhatsApp for Business App and later with Business API. Indeed, WhatsApp is an extremely convenient and fast way (and probably also the cheapest) to get a hold of someone. People all over the planet use it to easily connect with family and friends through smartphones, laptops, desktop computers, tablets, and even smartwatches.
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